Why do some developer-focused products achieve massive adoption while others fail to gain traction, even with great technology? The answer often lies at the intersection of Developer Relations (DevRel) and Documentation.
In this session, Cassiano Moraes (CEO @ WriteChoice) and Marcos Placona (Founder of DevRel Bridge) break down how strategic DevRel and high-quality documentation work together as a powerful engine for growth.
Learn why you only have five minutes to capture a developer's "Aha Moment" and how your docs are often your most critical commercial asset—even more important than your homepage. Marcos and Cassiano discuss the complete developer journey, from the common pitfalls founders face (like developer bias) to building a self-sustaining "flywheel" of content and community that drives activation, retention, and revenue.
